On page 237 of Internet Marketing 2nd ed. by M.L. Roberts we are introduced to the “Pillars of Strategic Customer Care”, specifically the use of technology in strategic customer management. One of these helpful tech goodies is the use of streaming media in providing customer satisfaction through tech demos and question/answer videos.
The jeep website makes excellent use of streaming video as can be seen by clicking the “4x4 Basics” button near the top right. This provides an excellent series of streaming videos and flash-enhanced information from topics as basic as how 4-wheel drive works in different Jeep vehicles all the way to detailed towing specs and an off road driving guide for the adventurous.
Of course clicking elsewhere on the site can lead you to considerably less helpful videos...
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